Bills - 七里ヶ浜

チャリで七里ヶ浜まで走ったので、Billsに立ち寄った。この界隈の店は大体混んでいて、30分くらい待つ。若くて感じの良いスタッフがサービスしてくれるが、それでも気付いた点を挙げれば、テーブル高に対して椅子が低すぎる、注文したグラスワインがずっと来なくて料理が先に出てきた、それとアンラッキーだったけど隣に座った客の香水の匂いがこちらに漂い始め閉口した・・・。
端的には当たり前の料理を高付加価値付けして供するのがブランディング商売という見本みたいなもの。皿の中身は上の空という若い客たちにはちょっと雰囲気良いかも。「世界一の朝食」とのふれ込みだが、ホテルの朝食よりは安いだろう。


I ran to Shichirigahama Beach on my bike and stopped by at Bills for lunch. Restaurants in this area tend to be busy, and I waited for about 30 minutes. Staffs are young and nice, but if I may raise some points, the chairs are too low for the table, a glass of wine I ordered did not show up before they brought my dish, and one thing unlucky today was the smell of perfume from the guest who sat next after me floated around.
This is a good example of branding business to serve ordinary cooking with highly added value. Young people who do not care much about what's on the plate may enjoy this stylish atmosphere. Reputed "world's best breakfast" is surely cheaper than typical breakfasts in business hotels.