5/25/2009

Bills - 七里ヶ浜

チャリで七里ヶ浜まで走ったので、Billsに立ち寄った。この界隈の店は大体混んでいて、30分くらい待つ。若くて感じの良いスタッフがサービスしてくれるが、それでも気付いた点を挙げれば、テーブル高に対して椅子が低すぎる、注文したグラスワインがずっと来なくて料理が先に出てきた、それとアンラッキーだったけど隣に座った客の香水の匂いがこちらに漂い始め閉口した・・・。
端的には当たり前の料理を高付加価値付けして供するのがブランディング商売という見本みたいなもの。皿の中身は上の空という若い客たちにはちょっと雰囲気良いかも。「世界一の朝食」とのふれ込みだが、ホテルの朝食よりは安いだろう。


I ran to Shichirigahama Beach on my bike and stopped by at Bills for lunch. Restaurants in this area tend to be busy, and I waited for about 30 minutes. Staffs are young and nice, but if I may raise some points, the chairs are too low for the table, a glass of wine I ordered did not show up before they brought my dish, and one thing unlucky today was the smell of perfume from the guest who sat next after me floated around.
This is a good example of branding business to serve ordinary cooking with highly added value. Young people who do not care much about what's on the plate may enjoy this stylish atmosphere. Reputed "world's best breakfast" is surely cheaper than typical breakfasts in business hotels.

5/23/2009

Gama - ガマ

材木座で気になるパン屋さんを見つけたのはしばらく前のことだ。水曜・木曜は「本日仕込み中でお休み」と書かれていて、初めて店内を覗いてみた金曜の午後には商品があらかた売れた後だった。2回目は周到に土曜の開店早々の時間を狙って出向いた。食パンは巨大な1.5斤サイズのヨモギあるいはオレンジピール入りが840円、人気の中心と覚しきフォッカッチャは小さめな1個が300円台、後はクルミパンなどが量り売りで、価格は高めだ。買いに来る人たちもそれは心得たもの。漂白したような白いパンは一切なし、粉と酵母を相手に奮闘しているパン屋さんという印象ですべて手作り感覚、関西出身らしき若い二人が店を切り盛りしている。店は去年の夏に始めたそうだ。
感心したのは食パンならオレンジピールの香りが3日目くらいの方が立ち上がってくるみたいで、黴びたりしない力強さがある。鎌倉から逗子にかけての名だたるパン屋はあらかた試したが、住まいにも近いこのガマが僕にとってはベストだ。


I saw a bakery a while ago at Zaimokuza which made me curious. The sign said “closed today in preparation” on Wednesday and Thursday, and so I first tried it in Friday afternoon to find most items were already gone. I made my second attempt more carefully Saturday morning around their opening time. A rather large loaf of bread (x1.5 size) was 840 Yen with orange peel or mugwort flavor, their main item looked like foccacia that was over 300 Yen, and the rest was variety brown bread, no white ones really, and it appeared as a bakery to struggle and live with flour and yiest. A young couple started this shop in July last year who seemed originally from Kyoto/Osaka.
What was most impressive to me was the flavor of orange peel stood out more clearly in a few days and the bread did not show any signs of decline or mold. I tried almost all reputed bakeries from Kamakura to Zushi, and I think Gama is the best choice for me and I am glad it is exactly in my neighborhood.